2D Animation, 3D

Can 3D Make a 2D Video Better?

You’re a business owner. 

You want a video for your business to draw customers in. 

But should it be animated or live action 

Which one would motivate viewers to choose you? 

Every business owner has asked themselves these questions at least once. After all, it’s been proven that video helps drive business more than any other format.

When Dollar Shave Club uploaded their first brand video on YouTube, they saw over 12,000 new orders in the first 48 hours. However, not every business owner has the budget necessary for a live action video.  

That’s where animation comes in. 

Push it to the Limit 

We were recently contacted by an agency to create motion graphic videos for a Medical startup app.

We had two main goals for the animation: 

  1. The animation to represent how a real person would use it
  2. For it to look pleasing in both the video and the app

So, with these goals in mind we proceeded to create a good animated video. But good isn’t in our dictionary. 

We needed to make it the best it could be, so we used 3D elements. 

Using 3D Elements in 2D animation 

Through the use of Cinema 4D, we sculpted and animated the watch.

Then we composited the animation into After effects with the other motion graphics. And, without saying too much, you can see it here: 

We ceremoniously sent the finished product back to the client. 

And they LOVED it!  


And that’s when we knew we hit the ball out of the park. 

What’s Next? 

Next, reach out to us using the button below, so we can do the best on your project too. Reach out to us anytime, and we’ll get back to you ASAP. 

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