Character Design for Animation
Character design can be used in a plethora of industries such as branding, business marketing or game development. This quote below is a great example of how the creation of a single duck was a game changer for the insurance marketing industry.
“Within three years of the first ad, our sales in the US doubled and our name recognition went
from under 10% to around 90%…” -Aflac CEO Dan Amos
For demonstration purposes, today I’ll be using a design from this batch of characters I made.
Characters designed to be used in animations for the hundredhealings brand
Here’s my rough sketch for the character I dub, “Muscle Guy”. While also making any needed changes or additions along the way.
Then I bring the character into Adobe illustrator, following the sketch closely.
And then I finally make a turnaround sheet to be of use for the animator.
And just like that, a new character is made and ready to be animated!
If you would like a character or an animation to be done for your business, please click on the button below.
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