Mar
2D Animation, Motion Graphics

How Animation Helps Your Logo Stand Out

Here's the thing: Your logo looks good enough standing still. But with the help of animation, your logo will leave an even bigger impression on your viewers and give it a higher level of professionalism. Animated Logo Benefits Animated Logos when used right can: Raise Brand Awareness Separate You from the Competition And add consistency...
Mar
2D Animation, 3D

Can 3D Make a 2D Video Better?

You're a business owner.  You want a video for your business to draw customers in.  But should it be animated or live action  Which one would motivate viewers to choose you?  Every business owner has asked themselves these questions at least once. After all, it's been proven that video helps drive business more than any...
Feb
2D Animation

Creating 2D Animated Looping GIFs

We just finished developing our new 2D animation explainer page. We decided to add custom made 2D animations for highlighting the benefits of working with us. Our goal was to take the design from video to an animated GIF that has a smaller file size. Which makes it easier for the page to load on...
Feb
2D Animation

Character Design for Animation

 Character design can be used in a plethora of  industries such as branding, business marketing or game development. This quote below is a  great example of how the creation of a single duck was a game changer for the insurance marketing industry. "Within three years of the first ad, our sales in the US doubled...
Feb
2D Animation

Hodinkee: Rolex History Video

Hodinkee contacted us to make a motion graphics timeline video on the history of the Rolex Daytona watche. This was an exciting project to make alongside with Hodinkee. We were able to produce the project using After effects, Photoshop, and a creative imagination. Got it done and back to them to use within 3 day's!...
Jan
2D Animation

Advanced 2D Human Like Movement Animation

Is lifelike facial expressions and movements possible for 2D character animation? You might not have thought about the question before but it is worth exploring. 2D expressive animation is getting closer to live-action. At Optious, through the use of advanced character animation software. we are currently doing just that. Our lead animator produced and narrated...