Oct
2D Animation, Motion Graphics, SaaS

See How We Kick Some SaaS!

So you want to have a video about the features of your software, but it comes out bland. Bland, like the video version of oatmeal. Oatmeal is fine, but no-one is itching to eat more without some cinnamon or maybe even some banana slices. SaaS videos can to, be underwhelming and marketers are always looking...
Oct
2D Animation

How a 15 Second Ad Is Made

The UI and product features have been the main highlights when producing SAAS explainer videos for Candid. We jumped into a meeting with the marketing director and went over the brief, ideas, and pain points they were having.   For Candid's next video, they said they wanted a "punchy and attention-grabbing ad" to increase traffic clicks...
Sep
2D Animation, SaaS

Bluecoin- Our Most Intensive Project Yet

At Optious we’ve had many projects in the works, but this stands out as our most complex project and the social media engagement shows. From Chasing Possible to Saving Humpty Dumpty, we’ve pushed our character animation skills to the limit. But in order to get out of our comfort zone we needed to make it even harder for...
Aug
2D Animation, 3D, Motion Graphics

What We’ve Been Doing For The Past 12 Months

Year over year Optious strives to outdo their earlier work, and the last 12 months were no exception. Everything from Motion Graphics to 2D & 3D Animation. It’s almost cliché to say that we pulled out all the stops in (current year) demo reel at this point. So instead, we say, enjoy. Wow that was a great video, wasn’t it? We took just a few of...
Oct
3D, SaaS

Blue Inception

How do you take an idea and make it exciting? That's a question we always get when working on projects for SaaS companies of all sizes. When not bound by a brand guide or pre-conceived ideas, we wondered what we would create if we were given carte blanche. Thus, the idea to do something we...