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Looking back at our previous endeavors, our videos are packed with animation but not too many characters or complex visuals. Starting from scratch with all the knowledge and experience we gathered, we set out to make the best 2D character-based animation to date.
The raison d’etre for this project was to evolve every single part of the video. It’s as if we’re a band and this is our concept album. A lot of our previous projects felt pretty corporate to us, so we thought it’d be fun if we changed it up a bit. At one point we even envisioned the video to be a humorous telenovela spoof with the entire video in Spanish.
We’ve partnered up with the talented illustrator Pasquale Garibaldi to help bring our ideas to life. One aspect we felt we’ve lacked in previous projects is in the illustration department. Which is to say, we don’t have one. But it’s great to work with a likeminded artist to help realize your vision, and the video gets better as a result.
It’s apparent that we still have a lot more to learn, and we will never back down from a challenge. This was our best work yet, but then again, we say that for just about every video we do. And we intend to keep it that way.