How do you take an idea and make it exciting? That’s a question we always get when working on projects for SaaS companies of all sizes. When not bound by a brand guide or pre-conceived ideas, we wondered what we would create if we were given carte blanche.
Thus, the idea to do something we knew very well, SaaS UI motion design, and blend it with 3D, objects, and other fun things. we love blue whales and thought it would be awesome to have it in a project. I also really like crypto, so we decided to use that as the theme for the app. We tracked down a crypto app UI to use as the foundation to build and animate from. The project evolved into a more abstract, 3D Contemporary piece. This was also our first fully 3D video in 4K and, yes, render times were impressively long.