We partnered with Blue Federal Credit Union again for their motion graphics ad, where we worked on a collage style animation. This project gave us the chance to explore a new style of animation, which we approached with enthusiasm.
Client
Blue Federal Credit Union
Year
2023
Services
Storyboarding
Animation
Motion Graphics
Creative Direction
Sound Design
Awards
None, so far :)
Background + Why
Blue FCU needed a motion graphics ad that reflected their brand values in a creative way. With a tight timeline—just over two weeks to deliver the first draft—we focused on creating playful animations and smooth transitions that aligned with their brand.
The Solution
To meet the client’s needs, we designed animations that highlighted Blue FCU’s values while ensuring the style remained fresh and engaging. For the director’s cut, we added 3D elements to enhance the video’s dynamism and revisited the sound effects to improve the overall impact.
The Result
“Optious has successfully delivered the project on time. The team is responsive and communicates primarily through virtual meetings, email, and messaging apps. They are easy to work with and receptive to feedback, which has impressed the client and has resulted in a positive partnership.”
Brandon U.
Blue Federal Credit Union – VP of Marketing
Thinking about creating a hype video for your brand?