Blue FCU – You Belong With Blue
We partnered with Blue Federal Credit Union again for their motion graphics ad, where we worked on a collage style animation. This project gave us the chance to explore a new style of animation, which we approached with enthusiasm.
The Ask:
Blue Federal Credit Union approached us to create a visually rich, collage-style TV commercial that would resonate with a younger, outdoorsy audience. The spot needed to feel seasonal but timeless. They wanted upbeat music, dynamic visual energy, and subtle nods to their brand.
The Approach:
To bring this spot to life, we blended traditional collage animation with 3D elements and subtle AI enhancements. Filling in missing imagery like pants and feet to complete the scenes. Using upbeat music with a key-driven buildup to match the brand’s energy. From the flying plane to dynamic text reveals, every moment was designed for motion, rhythm, and a sense of community.
Bonus: the first full draft was delivered in just two weeks.
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