An explainer video takes a complicated idea and makes it easy to get. It’s a simple way to show what your product does and how it helps without making people work too hard to understand it.

At Optious, we use animation, storytelling, and a pinch of Optious seasoning to keep people interested while delivering your message. These videos are quick to watch, easy to remember, and built to keep attention.

Explainers are a great way to connect with your audience. Instead of overwhelming them with text or slides, you give them something they can actually enjoy or even sticks.

This in-house showcase was our way of pushing the envelope on what a character-driven explainer could feel like. We set out to combine detailed illustrations and smooth transitions, all wrapped around a fictional crypto app that makes investing feel as easy as ordering your morning coffee.

With More Time for You, the goal wasn’t just to show off visual craft. We wanted it to feel human. Something you’d want to watch to the end and maybe even again. From more lifelike character movements to scene transitions that flow like water, this was one of our most ambitious internal projects to date.

The app may not be real, but the creative chops behind it are.

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Motion graphics is how we make ideas move. It’s the animation technique we use to tell stories. We use it to showcase products and bring energy to your visuals.

We use it to highlight features. We make text fun to read. And we create visuals that people actually enjoy watching. Sometimes it’s a simple explainer. Other times, it’s a bold and dynamic promo that makes your audience sit up and notice.

If your message needs to grab attention, motion graphics is how we get you there.

For our second collaboration with Blue Federal Credit Union, the goal was to craft something that felt fresh, modern, and unmistakably on-brand. This wasn’t just another promo. It was a chance to reimagine how Blue connects with its audience through design and movement.

We explored multiple creative directions, blending sleek graphics, purposeful animation, and seamless transitions into a cohesive and vibrant narrative. The result is a standout brand spot that reflects Blue’s evolving identity and ambition. It’s one of our most creatively ambitious pieces to date.

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A brand video is all about showing people who you are and why you exist. It captures the heart of your company: your values, your purpose, and what makes you stand out.

These videos aren’t just about products or services. They’re about building connection. A strong brand video helps people feel something real, which is how trust and loyalty start to grow.

Whether it’s highlighting your mission or just making an impression, brand videos are made to stick. The best ones feel more like a story than a sales pitch – and that’s exactly how we like to make them.

This project marked a shift in how we approached Candid’s story. Instead of focusing on individual products, this video was all about the brand itself; who they are and what they stand for. That meant leaning into visual identity and finding new ways to bring their evolving look and feel to life.

We pushed the design further than ever before, blending abstract 3D elements, animated mixed media, and parallax camera moves to create depth and dimension. It was a first for us in combining these techniques, and the result is a bold, modern brand piece that moves with purpose. As Candid continues to grow, we’re always ready to evolve with them.

View More Of Our Work Here