Sonar Unsung Heroes

The client was preparing for a big PR announcement and needed a 45 to 60-second animated video to bring their message to life across social media. The video had to be fun, smart, and engaging while still feeling polished and professional. It needed to clearly express their vision and goals. All aligned with their witty, confident, and youthful brand.

We developed a range of creative, on-brand animation ideas and designed each moment to work in sync with the music. Making sure each animation was carefully timed to match key audio beats, making the piece feel dynamic and rhythm-driven. We selected clever, high-impact stock footage and added playful timing to keep the tone fun without losing clarity. Hidden easter eggs, animated x-ray glasses, and the bold color palette all reinforced the brand’s personality.

We’re proud to have helped them launch their announcement with a video that hits the sweet spot between kinetic typography and brand.