#1. What is Slack?

Slack’s SaaS video blends motion graphics and stock footage to show off the platform’s value in a fun way. The transition from live-action to software breakdown is slick, especially with the change in frame rates. The voiceover? A playful tone with quirky quips makes it feel like you’re chatting with a friend about work—maybe too much sometimes, but it works.

#2. Squiz DXP

This one dives deep into the Squiz Digital Experience Platform. Simple but effective motion graphics help explain the user experience. The UI is seamlessly integrated into stock footage via motion tracking, a clean and subtle touch. It’s not as fun as the Slack video, but it gets to the point—no fluff, just solid, effective communication.

#3. What is Asana?

Tired of work? Of course you are. Asana opens with a hook almost everyone can relate to, then shows you how their software can help you out of that mess. The visuals are polished, especially with the software being tracked onto stock footage and even displayed on a digital billboard—nice, right?

#4. Microsoft Fluent Emoji

Fun distilled. From start to finish, the animation flows like a symphony. It’s 3D, bright, colorful, and full of energy. The music, custom-made for the project, works in perfect harmony with the visuals. Each melody syncs up with a specific action—it’s not just background noise, it’s part of the show.

#5. Blue Inception

How do you grab attention? A flying whale, of course. This SaaS video takes the unexpected route, with a whale in the background as 3D phone and UI animations take the spotlight. Our favorite part? When credit cards fold out of the phone screen like a magic trick. It’s a weird flex, but it works.

Need a video like this? Optious can make the right video for you. Hit us up!

#6. Monday.com

Monday.com nails the basics: laying out its features and showing how it solves real problems. The jazzy music and snappy motion graphics highlight user workflows effortlessly. But it’s the llama farm that steals the show. Yep, you read that right.

#7. Introducing Pitch 2.0

We’ve all done a presentation, but this SaaS video makes a great case for why Pitch should be your go-to tool. Kinetic typography guides your eyes as the video moves through, making the complicated look simple. It’s Apple-esque, yes—but with a twist. This video was a great pitch for Pitch.

#8. Frame.io

Hold your breath for 80 seconds of fast-paced animation. The beat matches the pace of the visuals, and the creative compositions are a visual feast. The shots linger just long enough for dramatic impact. It almost convinced me to use it…but we’re already on Frame.io.

#9. Crescendo

Slow to start, fast to finish. Crescendo keeps the animation in motion no matter the speed. The abstract 3D shapes complement the UI elements like a perfect pairing. Our favorite bit? A dynamic blank screen slowly filled with UI elements like sprinkles on a sundae. You can’t unsee it.

#10. Framer

Many agencies try to channel Apple’s minimalist style and fail. Framer? They succeed. The unorthodox music carries you through the entire journey, making you think, “Maybe building a website is this easy.” And that UI animation? Screen-recorded? Pure motion graphics? Who knows, but we’re not asking questions.

Thanks for reading our article!

If you liked it, make sure to drop a like and share it with others as well. We love reading comments too!

About Us

We believe in better. We believe the next video should blow the last one out of the water.

We focus on amazing. Amazing videos for SaaS companies and award-winning customer service. We handle everything from script to screen and even idea to execution. Interested? Hit us up!