Optious Re-Branding

This was our own. After years of using the same look, we knew it was time to update our brand—and as an animation studio, we weren’t going to roll out a new logo with just a PNG file. We needed a launch video that felt like us.

The project started as a quick brand refresh but took a few unexpected detours. We shelved it, revisited it, scrapped most of it, and started over. The final version took shape with bold transitions, a mix of 2D and 3D, and a “visuals first” approach—something different from our usual script-driven style. We brought in brighter colors, space themes (yes, that’s an astronaut), and a logo reveal that doesn’t wait for permission to be dramatic. The sound design got just as much care—with custom panning, compression tricks, and a track that finally let every frame breathe.

This wasn’t just a logo reveal. It was a reset button. The project took longer than expected, but the result was something that genuinely reflects how Optious has evolved. And the response? Our most-liked LinkedIn post, best-performing YouTube upload, and probably the only video we’ve made where the render file name actually deserved the “FINAL” label.