Google Changemakers
Bringing the Hype for Google, a unique collaboration by Optious and UTA
The Ask:
Google and UTA approached us to create a sleek, motion-driven sizzle video highlighting the Changemakers Collective. This initiative supports creators across music, film, literature, and art. The video aimed to engage industry executives, brand partners, and potential collaborators, showcasing the program’s scope and purpose in a concise, inspiring manner.
The Approach:
We employed dynamic kinetic typography and innovative motion design to craft a visually compelling narrative. Our creative strategy involved developing unique animation concepts that balanced energy with clarity. The music was meticulously edited to shape the video’s emotional arc, ensuring each moment resonated with the audience.
This director’s cut represents the culmination of our team’s dedication and creative expertise.
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