Google

After reviewing the initial assets the UTA and Google teams had provided, one thing became clear—there weren’t many assets to work with. With limited visual materials, the challenge was to create something that would not just engage viewers but captivate them.

The solution? Lean into bold creativity and design an unforgettable motion graphics experience

Embracing our motion graphics and kinetic typography expertise to deliver maximum impact, allowing vibrant text and animations to guide viewers through the Changemakers’ story. The dynamic interplay of movement and typography kept the energy high, driving the narrative forward.

Curveball! At the eleventh hour, the UTA team requested we include headshots of the creators. A feature that hadn’t been part of the original plan. “We can’t figure out a way to visually make it pleasing to put it in,” But our founder Robert Cordova said he can design a visual that will work perfectly for the video. And also develop the animation to make it feel like it was always meant to be. Challenge accepted.

We brainstormed, iterated, and ultimately landed on a design that seamlessly integrated the headshots into the video. The result? A stunning sequence that brought the creators front and center (Check it out at the 0:57 mark in the video)