Get an Edge With Farsight

Farsight approached us to create a hype-style launch video that establishes the brand from the beginning. This was not meant to be a demo or a step-by-step walkthrough. They specifically didn’t want their real UI shown on screen. Instead, the goal was to visualize capability and communicate how the product generates real deliverables like pitch decks and analysis outputs.

To bring the film to life, we designed an abstracted UI system from scratch. Farsight shared walkthrough footage of how the software works, but we had to design how it would appear in motion. Every button, layout, and interaction had to make sense even if viewers only see it briefly.

The result is a launch film that feels distinct from a standard SaaS explainer. Built around real outputs, thoughtful design decisions, and a lot of care behind details viewers may never consciously notice, but definitely feel.