Cape Analytics needed a video to loop at their tradeshow for the second time around, and we both agree this is our best one yet.

Client

Cape Analytics

Year

2023

Services

Storyboarding
Animation
Motion Graphics

Awards

None Yet

The Goal

If the main element for the first video was tracking motion graphics on stock footage; then the focus for this video was the sequences of creative kinetic typography. We would have to account for time the text stayed on-screen to make sure the text was still readable to passerby. Especially because having a voiceover on the video wouldn’t be feasible at such an event.

We had some time put aside to generate ideas for kinetic text, which included research for some of the more unfamiliar terminology for a better understanding.

Storyboard & Development

The Result

We also experimented with a little bit of 3D work, lighting and texturing the house. Overall, we’re proud of how this one came out.

Cape Analytics Gif 7