Ting had a big problem. An important event was coming up in less than two weeks and they had no video. They needed an app video that was easy to understand, looked amazing, and would be ready for launch time. Normally, that timeline would mean compromises, rushed visuals, vague storytelling, and stress pushed back onto the internal team.

Instead of two weeks of development, we delivered Ting’s first draft in 48 hours.

In 30 seconds, you can’t show everything. You have to choose what matters most.

Ting had ideas and direction, but they needed help turning that into clarity through visual storytelling on a very tight timeline.

The challenge was not just speed.
It was making sure the story worked.

What We Focused On

• A storyboard that made the app flow feel obvious
• Visuals that felt like Ting’s brand, not a generic template
• Curated voiceover and handpicked music that matched tone and pacing
• Clear decisions that kept the project moving without second-guessing

Speed came from experience and alignment, not shortcuts.

In just two days, Ting had:

• A fully animated 30-second first draft ready for review
• A clear, visual story that flowed logically from start to finish
• Room in the schedule for revisions before the event

The fast turnaround did not lock them in.
It gave them a head start.

“Optious was a pleasure to work with from start to finish. Tristen and Robert delivered high-quality work on a tight timeline and demonstrated professionalism and flexibility throughout the process. Even with several rounds of revisions, they remained patient and responsive, ensuring that every detail aligned with our vision. The final product video they created for our launch not only met but exceeded our expectations, and we are truly excited to share it. I would gladly recommend Optious to anyone looking for a skilled and reliable creative partner.”
— Gwen W. ,Senior Marketing Manager at Ting

You’ve probably felt this tension before:

• The event date is fixed

• The product is still moving

• Stakeholders want something “epic” and “on brand”

• Fast starts to feel risky

• You worry speed will mean rushed, off-brand, or compromised

And underneath it all is the real question:

Will this actually land on time, on budget, and the way we need it to?

Our workflow is built to absorb that chaos so it doesn’t land on you.

The Quantum Mechanics Workflow in 48 Hours

Refined the storyboard and UX flow
We worked with Ting to identify the key actions and benefits, then shaped the frames and timing to guide the viewer without overload.

Locked in the voice and sound

• Sourced and directed the voiceover

• Chose music that supported brand, pacing, and clarity

• Left room for sound design to enhance, not distract

Designed and animated everything from scratch

• Crafted UI and visuals that matched Ting’s brand

• Used a 3D phone to elevate the feel

• Built transitions that kept momentum without rushing

Stayed flexible for revisions
Even in a 48-hour sprint, the process was designed to invite feedback and refinement.

Fast did not become a trap.
It became leverage.

We make fast feel safe

Most studios can move quickly.
Very few can do it without pushing stress, decisions, and risk back onto your team.

Here’s what’s different.

We absorb chaos so you don’t have to

When timelines are fixed and products are still evolving, we take ownership of clarity and execution. You don’t need to babysit the process.

Speed without shortcuts

Our speed comes from experience and decision-making, not cutting corners. The work still holds up when the lights turn on.

A process that removes uncertainty early

The 6-point contact loop is designed to reduce revision cycles and late surprises, not add overhead.

First drafts aimed at “That’s it”

We do not aim for version one.
We aim for “this is already close.”

Brand-first, not template-first

Every frame is designed around your product, tone, and audience. Nothing recycled. Nothing generic.

Built-in room to refine

Even when we move fast, we protect time to polish what matters most.

If you have an upcoming launch or pitch where the timeline is tight but quality still has to be high, reach out.

We have delivered videos in 72, 48, and 24 hours for companies presenting to names like Google, and we keep the same quality bar on every project.

Client: Ting

Turnaround time: 48 hours

Deliverable: 30 second app video

Goal: Show key features and flow clearly for an upcoming launch

Tools used: After Effects, Illustrator, Figma, Cinema4D

1. Deep dive into your brand, offer, and audience

2. Clear creative direction and treatment

3. Script and messaging alignment

4. Storyboard and visual approach

5. First cut aimed straight at “That’s it”

6. Refinement pass that protects your brand and reputation

When we move fast, it doesn’t feel chaotic.
It feels like someone mapped the route, cleared the traffic, and is driving.

When we started Optious, my sons and I had zero formal animation experience.

What we did have was a promise:

• Build the kind of company I always wished I was hiring

• Respect people’s time, money, and trust

• Be easy to work with and relentless about quality

That promise became the Quantum Mechanics workflow you just saw in action.

If you have a fixed date, moving parts, and no room for surprises, we should talk.