Motion Meets Finance. Fintech Social Ad Series

360Lending asked us to help explain home equity loans and HELOCs to Ontario homeowners with energy and clarity. Not the usual financial fluff.

We created two motion-driven videos packed with clean UI visuals, bold typography, and smooth transitions. Each ad focused on the ease of getting an estimate online and unlocking up to 80% of your home’s value.

Every element was designed from scratch with animation that made complex ideas feel simple and modern.

One of the hardest things to do was make the 3D elements look 2D. It took a lot of fine tuning to make sure everything was in the correct style. For example did you know the butterflies in the end or 3D? Along with everything (besides the main character and Kal the barista) outside the café.