360Lending came to us after two other studios couldn’t deliver.
They had discovered our work through YouTube and found a video that had the energy and style they wanted to spread across a full advertising series. To do this they first reached out to two different animation studios and shared our video as the target to hit.
Despite having the template in their hands, the studios were unable to:
• Match the quality of Sonar
• Recreate creativity and pacing
• Deliver assets quickly enough to support their timelines
The result was familiar to many marketing teams, failed projects and missing timelines.
They were struggling to find a reliable team of creatives for their marketing needs. They also needed these videos immediately as they were getting behind schedule for a sales turnaround.
See the rest of the videos in the 360Lending marketing campaign here:
With just 5 marketing videos made by Optious, 360Lending gained:
• Over 1 million views on YouTube
• 20+ marketing assets
• 2 unique marketing campaigns
• Significant ROI
Here’s the story of how we helped them.
Square One
After enough tries, 360Lending returned to the source.
Rather than asking for a single video, they asked us to take control of the entire ad series. The goal was to create a series of ads that would help re-jumpstart their marketing.
We began with the first video using our standard Optious process, designed to balance:
• Creative clarity
• Brand accuracy
• Speed without sacrificing quality
This first delivery set the baseline.
The Outcome
By the end of the engagement:
• Five 15-second videos were delivered as a cohesive ad series
• Visual quality matched and exceeded the original benchmark
• Marketing regained momentum across paid and organic
Most importantly, the 360Lending team had a creative partner that they could trust with their marketing. Here’s what they had to say about Optious:
If You’ve Been Burned by “Almost There” Creative, This Will Hit Home
You had a clear reference.
The goal was obvious.
But execution kept missing the mark.
That’s exactly where 360 Lending was until they worked with a partner built for both precision and speed.
Our process is designed so quality doesn’t break under pressure, timelines don’t drift, and creative actually ships ready to perform. So marketing stops managing problems and starts scaling what works.
Out of the Ordinary?
When creative execution is aligned, timely, and reliable, marketing stops compensating for production gaps and starts focusing on performance and ROI.
With just five videos produced by Optious, the project generated over one million views on YouTube, supported more than twenty marketing assets, enabled two distinct marketing campaigns, and delivered a meaningful return on investment.
P.S. They came back 5 months later for 3 30-second videos for marketing.
Thanks for reading our article!
If you have need a series of videos like these, or even just one video, reach out!
Project at a glance
Client: 360Lending
Turnaround time: 3 weeks (Total)
Deliverable: 5 high energy kinetic text videos
Goal: Create a series of fast paced videos for marketing
Tools used: After Effects, Illustrator, Mocha Pro, Cinema 4D, Photoshop
