Invisalign Tradeshow Booth
Invisalign was days away from one of the biggest product launches in their recent history: a 6,000 square foot trade show booth, 27 screens, and one week to make it all work. Andrea, Director of Marketing Communications and Creative, did not come to Optious with a creative brief. She came with content and a level of trust that is only extended to people you believe can figure it out. "I just bring the content, you guys bring the ideas." In seven days, Optious mapped every screen spec, organized every file output, and delivered 27 launch-ready looping videos without a single miss on opening day.
27 Videos In 1 Week
In one week, Optious mapped every screen specification, organized every file output and version, and delivered 27 looping videos built to run without a hitch on launch day. The booth was not a backdrop. It was the first impression of a new product for an audience of industry professionals who had seen every trade show format before. Every loop had to hold attention, communicate clearly without audio, and look like it belonged in a space that size.
Twenty-seven videos. One week. Zero margin for error on launch day. That is what it looks like when a client brings the content and trusts Optious to bring everything else.
