360Lending Motion Graphics Ads
Financial services advertising has a default setting: professional, measured, and completely forgettable. The category trained itself to look trustworthy by looking boring, and somewhere along the way those two things got confused for each other. 360Lending wanted out of that pattern. They needed video ads that could stop a scroll, communicate a financial product, and do it in under 15 seconds without losing the audience in the first three. That is a harder problem than it sounds.
Financial services advertising has a default setting: professional, measured, and completely forgettable. The category trained itself to look trustworthy by looking boring, and somewhere along the way those two things got confused for each other. 360Lending wanted out of that pattern. They needed video ads that could stop a scroll, communicate a financial product, and do it in under 15 seconds without losing the audience in the first three. That is a harder problem than it sounds.
Vacation
The second ad was focused on taking a break. Featuring more advanced kinetic typography and music that represented feeling stressed out at work. Something that probably only a handful of people can relate to.
Clown
Money comes and goes fast so we decided to capture that energy in the third ad spot.
Dancing
The kinetic text really shows off their moves in this spot all about dancing.
Spotify
We're still not sure how Spotify ended up being the unofficial title for the last spot. But we did get to show off all the accolades that 360Lending has received over the years.
The result is a set of ads that feel like they belong in a different conversation than most financial content, because they do. 360Lending got work that competes for attention on the same terms as everything else in a feed, not work that politely asks for it.
See what 360Lending had to say about our work 👉
See what 360Lending had to say about our work 👇
